What is VALUE PROPOSITION for Landscape Architects? What can we do better than others?
Tags: proposition, value
That is a vague and general question in a very diverse field where most within it work in specific areas of this field. It really comes down to what a specific landscape architect or firm brings on a specific project compared to what others potentially working on such a project are bringing.
The idea that all landscape architects are the same is the farthest thing from reality in my opinion.
Permalink Reply by aaVIaDoR on March 22, 2012 at 5:54am Well I agree with you, totally! But instead, can we define what is our competitive advantage compared to similar professions such as architects, gardeners and others? Let's say in five bullet points?
The value proposition question was ridiculous, sorry for that :) I would like to define is what makes us so unique, that no one else can do landscape architecture instead of us. I would just like to dig deeper...
My opinion is that this excercise is a good one for indiviuals or firms to do within the context of their own markets. I think it is a complete waste of time to try to do it as an entire profession.
I know what I do, why I am able to keep busy, why I am making some money, and why it works where I am. Just yesterday a friend from school who is in Boise and has had almost no work in the last two years asked me how he could get work there .... I have no idea because he has different experience (not worse, just different - some would say better) than I do and he is in a different market. If I moved out of this market, I'd crash. If he moved in, he'd get no where trying to do what I'm doing.
Learn what your opportunities are, what you can do to get a foot in the door, what to do to get the busy people to want to bring you in, and how to get those other busy professionals to want to keep bringing you in - whether you are a huge firm or an individual residential person like me. What the rest of the profession is doing did not impact me (other than internship) twelve years ago and it does not impact me now.
Permalink Reply by mauiBob on March 22, 2012 at 3:41pm Not very often we agree...but this guy is 100% correct! Too many variables to be specific.
Permalink Reply by aaVIaDoR on March 24, 2012 at 2:08pm Can you define few of those variables? The ones' that you feel are the most important?
Permalink Reply by jennifer Bloch on March 22, 2012 at 11:10am imho
Grading/Drainage is perhaps the one thing that all LA's must be able to do that most architects, etc... cannot.
What about civil engineers?
I'd have to go with something similiar to Tosh K's answer. What we do better than anyone else is bridge the gaps between everyone else. You can find someone else profession-wise who does anything we do, but not EVERYTHING we do. And I would also venture to say we often have more understanding of the things we don't do than other professions. These are broad statements and something of an oversimplification of course.
Permalink Reply by Tosh K on March 24, 2012 at 7:53pm It all leads to... We should be leading project teams.
Permalink Reply by jennifer Bloch on April 3, 2012 at 7:01pm hi chris - in my experience civils do not use grading as a design tool but they execute grading like an engineer (without certain sensitivities). there's a difference. imho
Permalink Reply by Tosh K on March 22, 2012 at 12:09pm -systems related design/analysis/thinking
-change over time
-understanding processes
Our "value proposition" is uniqueness. We are blessed (and cursed!) by our medium-- a tiny portion of the earth--every case a different one.
On the bright side, never underestimate the hunger for the unique-- especially from the uber $.
Permalink Reply by landplanner on March 22, 2012 at 3:55pm Christ Dude ..... if the best you can do is an inane and vapid question like this one, ,,, you
deserve some of the comments coming your way (and these people are being very polite).
Please spare us from the ill-conceived, poorly thought through airhead based questions like this one
from now on .....
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