Did you catch the NCAA Division II Basketball Championship this morning (Saturday, March 29, 2009) on CBS? Cal Poly Pomona lost to Findlay (city/state?) on a buzzer 3-pointer. Thrilling to watch but I was pulling for our sister school. I've always been proud of the 2 Cal poly's joint effort in the Rose Parade, not to mention their success. I'm a SLO grad but want both schools to excel.
As for more press, consider they'rein a pretty big market.