Reply To: MARKETING REPS

Chris-

I think the OP probably realizes that there is some degree of marketing being done by all individuals at a given firm. I’ve also witnessed this as an intern at several offices myself. Although, this type of ‘marketing’ was generally referred to as ‘business development,’ not necessarily marketing, which in my mind is an entirely different animal. Coming from residential design-build and owning my own small landscape company for a season I basically agree with you that this kind of marketing or advertising will primarily lead to calls about ‘lawns and rhododendrons.’

I think it’s imperative that landscape architects hold the line so to speak. I believe the economic situation at hand may be a blessing in disguise for the profession and practice of landscape architecture in terms of the type of projects and scope of work pursued. Cheapening the value of landscape architecture and design services through an objective marketing approach is a mistake in my humble opinion.