Description:
Social media, when used correctly, is an invaluable tool to landscape architects. Social media plays a critical role in how landscape architects control the profession’s narrative in an architecture-focused media landscape.
Learning Outcomes:
- Attendees will learn how important a social media presence is, why it matters, and how it contributes overall to educating people about the profession
- Attendees will learn about the various social media platforms available for use and how to create a sound strategy
- Attendees will understand available social media metrics, how and when to report, and how these insights prove an ROI to leadership and board members
- Attendees will learn tips for crowdsourcing content from employees across their firm so everyone feels represented and increasing follower engagement
Presenters:
- Catherine Saunders, TBG Partners
- Emma Tardella, NAK Design Strategies
- Matt Alcide, Land8: Landscape Architecture Network
This webinar is from the Land8 Virtual Conference sponsored by Anova Furnishings, recorded on April 22, 2020.
Published in Blog
![Equity, Justice, and Landscape [Webinar]](https://land8.com/wp-content/uploads/2020/06/HKOJ2017_kb-224x150.jpg)
Tim Daugherty
This was a solid presentation. Thanks! I still find Facebook to be very awkward as a professional social media platform, but maybe that’s just me. Also curious why no mention of YouTube or video in general?
Land8: Landscape Architects Network
Hi Tim, Thank you! You’re not alone in thinking that Facebook is awkward for professional use, but the truth is that it is so widely used and it’s still worth your time to meet your audience there. YouTube and videos are definitely a part of the conversation, but we thought it was at a more intermediate level. Perhaps the next one when we take a deeper dive into social media!
Tim Daugherty
Thanks for the response. Glad someone is monitoring these! I don’t think FB will be for us, but these things are so fluid so who knows in a year or two. Will look forward to an advance presentation on video down the road. Thanks again.
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