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  • Jennifer de Graaf posted an update in the group Group logo of Residential Design GroupResidential Design Group 15 years, 2 months ago

    Elif-

    I have learned that high-level or not, clients don’t read a lot of text. They’re swayed by images, sketches, pretty colors, and your passion. If you say Mondrian, show them what/who that is so they don’t have to ask. Have images that clearly delineate the connection between a Mondrian piece and your design (for example). If you communicate that well enough AND the concept meets their aesthetic, I believe they’ll go for it. If they don’t get it for any reason (and high level (intelligence?) means nothing if they’re unfamiliar with any single aspect of your design concept), your concept is dead in the water.

    please post again and let us know how things go!

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