Reply To: The Economy and Marketing: August 12th Chat Conversation

[Ben Yahr]

I also missed the chat, but I’d like to share one of the more thought provoking opinion pieces that I’ve read about the economy in a while:
http://www.guardian.co.uk/commentisfree/cifamerica/2009/aug/13/us-e…

I’m sure there is a wide range of opinions on the points that the article (and subsequent comments) brings up, but what I took away from it is that we should consider marketing a long term effort to create business strategies that can withstand the boom and bust cycles that seem to be increasing in frequency. We all all marketing to find work right now, but perhaps we should be tailoring our businesses to survive in a business climate that will be very different from the past.

This could include new “fringe” markets, but I agree with Tim that we should consider strengthening/defining the profession.

On a personal level, its easy to get caught up in “consumerism”, but in the long run we would all be better served by finding jobs or facets of the profession that are rewarding and enjoyable rather than simply chasing the legal tender…