Reply To: MARKETING REPS

[nca]

Brandon-

I think you’re talking about “business development.” It sounds like you’re looking for a rainmaker, not necessarily a marketing rep. I’ll default to my earlier comments here about landscape architecture as a product.

The great firms you’ve mentioned, some of whom I have a very limited experience working for, in my opinion built their business on a big idea. Design Workshop has “Legacy Design” and has stamped it on everything DW. EDAW has its super-regional multi-disciplinary approach.

I think whatever vehicle you choose to convey the value of your service should be based in a big idea from within the firm in how you can revolutionize the practice or at least offer a better than average service.