Reply To: MARKETING REPS

[Jay Everett]

I remember in school, in our pro-practice class we were told that professional services for landscape architects were traditionally spread by word of mouth and by responding to RFPs and RFQs. We were discouraged from entertaining ideas like buying advertising space on billboards. They used lawyers as an example: “you don’t want to be ‘that guy’ who buys billboards and tv commercials”, but I think hiring a marketing rep may not be that bad of an idea. I’d say it could be done very professionally if you had the right approach. Ultimately, from a business point of view, the rep would have to bring in enough work to justify their salary, or you could possibly come up with a commission incentive for them to get out and attract business.