Common knowledge has it that trends are curved and the aim is to be ahead of that curve, it is an odd image with no beginning and no end. Another possibility is that a ‘trend setter’ is king but if there is always a trend, this king will soon be unseated when someone comes along to ‘buck the trend’.
It would be nice (naive?) to think that the next trend would be for originality or authenticity or is that an oxymoron?