Jonathan Campbell

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    Jonathan Campbell
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    I honestly believe that the majority of clients tend to be able to relate more easily to hand rendered graphics. I often wonder if it has to do with the face that people can relate to hand renderings because most people have tried to ‘color’ something in their adult life and know how hard it is to make a beautiful graphic. Because of this they seem to have more respect for things rendered by hand. I don’t know if this sells the project better but typically clients tend to be more impressed by a nice hand rendering more so than a computer generated rednering.

    I don’t want to take anything away from designers or firms that produce computer generated graphics only, it takes just as much if not more time in many cases and a certain level of talent is needed to produce these graphics. I just feel that I tend to get more positive responses to hand renderings…. Done with my rambling.

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