Landscape Architecture for Landscape Architects › Forums › GENERAL DISCUSSION › Is advertising for LA’s still considered unethical? › Reply To: Is advertising for LA’s still considered unethical?
I’ve seen print advertising for design/build LAs here (around DC) in newspapers for home landscaping, but there is serious money and a lot of competition here. The status of “A landscape architect designed my yard” is part of the game for the pseudo-riche around the beltway. For the most part, high-end design firms don’t advertise on TV or in newpapers. its not thier target market.Their clients know where to find them. Occasionally some do a Home/garden shows or place an ad in a local lifestyle magazine, again, for the residential market. For other types of practice, I’ve seen ads in UrbanLand, the ICPI magazine, the local AIA publication, and other industry specific publications. Many of your well know firms don’t, they feel they don’t have to.
