Reply To: Is advertising for LA’s still considered unethical?

[Andrew Garulay, RLA]

I don’t see it being at all the same for LAs. It really is not any different than a landscape contractor to advertise. It is not like you are going to blackmail someone into hiring you because their circulation doesn’t flow.

I see LAs advertise in high end home magazines all of the time. My belief is that you don’t hear radio or see tv ads simply because they generate too many dead end leads that take too much time to service. It is very difficult to sell design work to the masses as it has a minimum cost to produce that becomes a higher percentage of the overall cost as the budget gets smaller (and the design tends to be simpler and the lower the threshold is for “qualified designer”) . That can translate into – the more visible you are, the more dead end leads you deal with.

Have you looked into regional “home & garden” magazines in your area, either to see if others are advertising or for your own inquiry? It might be worth a look.