Reply To: Lawn

[Greg Bish]

People always say that: “there’s something about the smell of fresh mown grass”

Once, at a picnic, when a friend of my dad’s found out i was a Landscape Architect, he asked me a question.

he asked: “why does my neighor’s fresh cut lawn smell better than my fresh cut lawn”..

I was stumped..I think i responded “Probably because you didn’t have to cut it”..but it got me to thinking…with all the thousands of lawn seed mixes and selected species variations for component seeds, why have I never seen marketing focused on the SMELL of a particular mix? Seems like a niche opportunity.