I think all of the replies so far really outline some great strategies to use technology and network.
I don’t know if I am Guerrilla or not, although I like to think of myself as a very ingenious primate.
That being said, what worked for me–and led to 2 jobs– was getting my picture on the front page of the Marin IJ on Labor Day. Stories about people who had started their own businesses in this economy.
There’s nothing like a good story about the local labor force, especially if you are upbeat and positive.
Another strategy is to go to FREE STUFF like trade shows, lectures, alumni receptions, etc. and network. It may not lead right to a job, but being out there at these events makes you different from your competitors, assuming they’re not at the same event.