It was Will Rogers who famously said that they’re not making any more land. So as the world’s population continues to expand, how this precious and ultimately limited resource is used will continue to grow in importance. Landscape architecture is the profession best suited to address key issues of restoration, preservation, designing for human health and well-being, and so on. And that is also the view of many of the professionals I interviewed for my book. Several of them said that landscape architects need to get better at educating our clients on best approaches as well as expanding their notion of what all we can do. One of the chapters in the book includes a good discussion about marketing, and offers the perspective of several types of practitioners. Overall, most everyone I interviewed was bullish on the long-term future of our profession!
