New Book: Becoming a Landscape Architect

This topic has 1 reply, 3 voices, and was last updated 17 years ago by nca.

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August 21, 2009 at 3:47 am #173206

nca
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Kelleann,

Congrats on the publication. I’d love to hear your thoughts on the future of landscape architecture.

August 21, 2009 at 9:17 am #173205

Jessica Wolff
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Kelleann,

Can’t wait to read your book! It comes at a great time too…people need to hear from other professionals in order to keep the motivation up with the job search.

Best of luck,
Jessica

August 26, 2009 at 2:07 am #173204

Kelleann Foster
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It was Will Rogers who famously said that they’re not making any more land. So as the world’s population continues to expand, how this precious and ultimately limited resource is used will continue to grow in importance. Landscape architecture is the profession best suited to address key issues of restoration, preservation, designing for human health and well-being, and so on. And that is also the view of many of the professionals I interviewed for my book. Several of them said that landscape architects need to get better at educating our clients on best approaches as well as expanding their notion of what all we can do. One of the chapters in the book includes a good discussion about marketing, and offers the perspective of several types of practitioners. Overall, most everyone I interviewed was bullish on the long-term future of our profession!

August 26, 2009 at 2:11 am #173203

Kelleann Foster
Participant

Great to hear from you! And yes, as my reply to Nick indicates, the professionals interviewed feel that our profession’s future is bright. The book might also be a good resource to use to illustrate to clients (and state registration boards, etc.) how diverse our profession is and help to expand the public’s view of our range of capabilities.
Cheers to you over in the UK!
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