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Well that’s great although I still think you are describing the payoff at the end of the process and confirming what the topic started with, being valuable once the rubber hits the road and not just in allure. What I mean by 1/3 is not literal mathematically as much as how it can “feel” compared to what observers may believe looking at big…[Read more]

I would disagree that 1/3 of the total effort of a project goes into just getting the project. That only happens if you just market to the end client. It should be easy to gain referral if the homework and groundwork is done to make yourself more useful and more valued than the next person or firm looking to get that project. You have to sell…[Read more]

Absolutely…I may not have said it well. There is not really much of a “pre-existing” necessity for LA in the real world, however much we conceive it should be recognized and “believe” in the “good” it can do. You have to demonstrate worthiness once you get an opening. Those just aren’t waiting out there to jump into in the way that future…[Read more]

It is not enough to exist, it is more about being useful and valued. I don’t mean that in a philosophic way or in a general way. It has to be in specific ways to specific people. That is the essential part of success in Landscape architecture whether it is a big firm or a single person residential design shop such as mine.

It starts with…[Read more]