An earlier post displayed a standard misspelling for genius loci – it’s the ‘intelligence’ of the place, hence ‘genius’, rather than the taxonomical ‘genus’.
This is where Lancelot ‘Capability’ Brown got his name – speaking of the ‘capabilities’ of the place. ‘Sense of place’ is more or less the same thing, but such a hackneyed phrase that it is nearly meaningless.
Site, context and concept sort of sums it up. We assess and redirect the interplay of dynamic forces (human and otherwise) on and around a site, and apply a concept to serve as a convenient shorthand to allow for rapid comprehension.