Marketing

Viewing 4 posts - 1 through 4 (of 4 total)
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  • #174173
    Marc Kovach
    Participant

    When you receive a piece of marketing through the mail, which do you feel is more effective: A short to the point postcard, or a more descriptive form letter?

    #174176
    Jennifer de Graaf
    Participant

    I pretty much never read letters. I get marketing letters all the time and the moment I know it is marketing, I toss it, sometimes without opening! Postcards are already opened, so to speak. Looking at it on the walk between the mail box and the front door is better than tossing without opening.

    #174175
    Lori Molitor
    Participant

    I agree. A post card with eye-catching photos may entice me to visit your website, but I won’t even open a letter (not even if I can tell there are product samples inside).

    #174174
    Andrew Spiering
    Participant

    Short and to the point.

Viewing 4 posts - 1 through 4 (of 4 total)
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