[Corey J. Halstead]

Agreed. There are two separate initiatives there and with regards to the promotion of the profession as a great career, perhaps the carriage was put before the horse there.

Creating spaces for people to live, breath, and make memories in is a emotional endeavor. I would agree that tapping into those emotions—and matching abilities and accomplishments to them—is much more effective than yelling “I’m a landscape architect” from a mountain top (or TV screen). 

[Corey J. Halstead]

I think you bring up a great point here, Claudia. I wonder who the target for this awareness campaign would be? Should the ASLA’s purpose be to educate the residential sector or professionals in collaborative industries like architecture and engineering? Perhaps both?

[Corey J. Halstead]

Hi John!

I think this was a great question and one I’d like to see get some engagement. What are firms using for lead generation in 2015? 

[Corey J. Halstead]

I think the best avenue here is working with landscape design/build firms. Many of these companies—especially those with revenues in the $2.5-4M range—need educated designers to handle fluctuating demand throughout the season.

Many of the lower revenue companies are always looking for professionals who are proficient in computer drafting and 3d rendering as a way to edge out the growing competition as well.

Have Fun!

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