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I tend to agree with the other reviews that the current iteration lacks a bit of focus. It is also waaaay to personal. HR and employers really don’t care about family…and legally have no right to ask about it. I agree with finding a substitute for “objective”, and I have have found its replacement…NOTHING. Objective? To get a job…duh. The ob…[Read more]

Jarrod, take a look at theeastnashvillian.com and download the pdf of tthe magazine and my business card is on the inside of the back cover…I’m trying to get an article published soon….this mag has a distribution of 5,000….tell me what you think about it. maybe I should add a pic as was suggested….
Ultimately, I plan to move up to the…[Read more]

So, basically were talking about a resume that has Education, Employment History and Achievements?  I do like the idea of a watermark or background.  I did that on my last resume back in 2004, but that was a much different worl of work back then.
So how would one address a job posting that states where you must have specific and essential ex…[Read more]

Alan, I live in Nashville as well.  If you listen WPLN, Nashville Public Radio, Street, Dixon, Rick runs an ad, i.e. sponsorship, quite often.  I think the idea of not advertising is a hold-over from the days when social morays held sway over daily life.  It was distasteful to advertise your services as a doctor, banker or lawyer because it was se…[Read more]

I agree with Dave, only adding that you should avoid alliteration at all costs (IE passionate proponent), unless you are being humorous.
Also, as a designer you should be able to make something a little more creative and less pedestrian in layout.  I like a watermark of some sort, perhaps something you have sketched… I am not saying it needs to…[Read more]

I’ll tell you that in the past you’d be considered real sleezy if you advertised….I’m glad to find out that most don’t see that stigma any longer

I’m convinced that the newspaper or radio  is not the way to go…..I have put a business card in a  very nice local neighborhood magazine recently to see what happens…..I have been here 36 years and have made it pretty well on referrals for 23 years I’ve been self employed but It seems to be getting slower each year during the “Great Re…[Read more]

What I think I am trying to achieve is a resume that represents my work/employment, but projects, or reflects, that representation from/through my personality. I know I just want to work, but the last 2 firms that I worked for did not see the design world through the same eye, which is understandable, but they were also not willing to look at it…[Read more]

Tough one then. I understand your issues with HR departments and how clueless some can be. To settle some of the issues at hand here, think about the purpose of your resume. Is it a document that gets you past the HR level and on to the decision makers? If so, then clear and simple (and boring) information pertaining to your professional…[Read more]

You guys have hit on all the points where I waiver a bit as well.  This gets a little long, sorry.
 
“Philosophy & Motivation” used to be “Character”.  Neither of those words/phrases really worked for me either.  The goal was to find a suitable replacement for the out dated “Objective”.  I thought about “Motivators” or maybe edit the bullets and…[Read more]

It WAS not unethical, just not “professional”. The same went for hospitals, lawyers, colleges, architects, etc. I wonder if it is the baby boomers that changed that. Since over my lifetime you have heard a more steady increase of professionals advertising.
 
I think that we can advertise or market anyway that we want to now.

“Philosophy and Motivation” sounds odd… an employer probably doesn’t care about your philosophy. If he hires you, your philosophy will be his philosophy. Dig? Motivation is to earn a living, that’s why you’re applying for a job. Inspiration might be a better word. With that title, you should talk about philosophy and motivation. What follows…[Read more]

It seems like you’re trying to fit too much into a resume and making it into a hybrid resume/cover letter/textual portfolio. Your work and project management experience should be strong selling points to separate you from others, but I don’t see much that emphasizes that skill set. It gets lost in the “Project Production” section. I’d take the h…[Read more]

Very few places have free stuff available, and those that do are usually low-res copies of their higher resolution products for sale. 
 
As a side note, be careful of stuff that people might give you or that were taken from a school or firm library. They often carry licensing agreements that can get you in trouble if someone who knows what th…[Read more]

I see the ASLA National Ward winning LAs down here make up post cards and send them to all the other professional offices and have seen some others copy very similar looking card (color and layout). I don’t think they target end clients so much as those higher up the pipeline – archs, engineers, developers,…

Alan this is really an interesting topic.  Three random things pop into my mind:

• I remember the AIA running TV ads a while back promoting the architecture profession.  While I share your views on the ASLA, I actually think a similar campaign could promote the profession while educating the public.  This way no individual firm feels the burden of…

[Read more]

You have to get your name known, and that you are in business. People ain’t gonna call you if they don’t know you are there. There is no reason why you should not advertise, just be careful to target to your audience and not overdo it.
 
You would only look small time if your ad MAKES you look small time. Its best not to be flashy and verbose. A…[Read more]

Falling Water near Pittsburgh.

I’d go with a billboard.  Just big bold letters:
“IF YOU DON’T KNOW WHAT A LANDSCAPE ARCHITECT DOES”You Must be an Idiot.[Name of firm here]
Simple.  Tasteful.
(ಠ_ಠ)

My firm has a regular daily ad that runs on NPR.  I hear it twice a day while at work… we are an Engineering, LA, Land Planning firm.