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Historical Square Gets a Shocking Makeover!

Piazza Rosa. Credit: Studio Fink

PRESS RELEASE: Studio Fink completes a temporary transformation of the Piazza Vecchia Renaissance square in Italy into a contemporary Piazza Rosa. The Piazza Vecchia ( Old Square ) in Bergamo Italy is a Renaissance square, that Le Corbusier called “the most beautiful square in Europe” .As key part of a major international landscape symposium Arketipos held in Bergamo throughout September 2014 this historical square was transformed for two weeks into an outdoor living room as an event attracting tens of thousands of citizens and tourist of all ages. This year London based artist Peter Fink of Studio Fink has designed its annual makeover in collaboration with Lucia Nusiner ( Planting ) and Maurizio Quargnale ( Lighting ).

Piazza Rosa. Credit: Studio Fink

Piazza Rosa. Credit: Studio Fink

Peter knows Bergamo well because he has participated in the last two Arketipos symposiums as well as being involved with the local community in re design of a local park at Malpensata. He is enchanted by the creative dynamism of the Italian culture, but has often admitted to being disappointed about the energy wasted in political opposition and in the lack of clear agreement within the community. Because of this, he has decided on a dialogue of contrasts in his design approach with a strong contemporary conceptual and artistic emphasis whilst bearing in mind the theme of healing landscape and social sustainability.
Piazza Rosa. Credit: Studio Fink

Piazza Rosa. Credit: Studio Fink

Working with Peter as a designer whose expertise is recognized world-wide is seen as a response to Bergamo’s desire to awaken its creativity, to open up to the international spirit and thus to better valorize itself.
Piazza Rosa. Credit: Studio Fink

Piazza Rosa. Credit: Studio Fink

Piazza Rosa. Credit: Studio Fink

Piazza Rosa. Credit: Studio Fink

Peter Fink’s design aims to renew the relationship between art and landscape design through a creative exploration of our senses through a bold use of colour, shapes, smells, and texture of planting. The checkerboard of trees defines and cast its shadow at the edges of the square gradually making way for smaller perennials and grasses. The flower beds of the same colour as the surface on which they stand on, merge with the artificial turf in sloping, flared triangles. The raised beds contain a wide variety of herbal and medicinal plants with the trees and shrubs also chosen following the same criterion – that of healing and well-being. People become an integral part of the set up, moving and occupying the space “like water streaming through pebbles.” The new place making helps to create informal day and night time spaces for relaxing and socializing as well as increase temporarily the dialogue with the surrounding urban grain.
Piazza Rosa. Credit: Studio Fink

Piazza Rosa. Credit: Studio Fink

Besides creating a marvellous platform for meetings and events, and an irresistible attraction for people of all ages, the temporary transformation of a major historical square is thought-provoking act that directs public attention to the positive importance and the implications of place making and landscaping ideas. For further details and high resolution images please contact : Studio Fink Telephone : 0044 (0) 207 1484693 Mobile: 0044 782 5001907 Email: peter@studiofink.eu www.studiofink.eu Press release from Studio Fink Return to Homepage

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