Alec, cjeck out the Chesapeake Bay Preservation Act in either Virginia or Maryland. I was invloved in amny wetlands mitigation and restoratin projects and this Act focuses on exactly what you are looking for.
As Bill Clinton said many times…..”I feel your pain”. I too have been “borrowed” from. It is a very common practice in Asia. Companies actually change their names to be very similar to others who are successful, just to gain an edge and play off others reputation. It is pathetic.